UI/UX Design

UI/UX Design

UI/UX Design

UI/UX Design

Encourage new way
of brainstorming
in cabinet of randomness
to create an aha! moment.

An online tale anchored
in a powerful narrative
and brand mission.

An online tale anchored
in a powerful narrative
and brand mission.

Encourage new way
of brainstorming
in cabinet of randomness
to create an aha! moment.

An online tale anchored
in a powerful narrative
and brand mission.

An online tale anchored
in a powerful narrative
and brand mission.

Encourage new way
of brainstorming
in cabinet of randomness
to create an aha! moment.

An online tale anchored
in a powerful narrative
and brand mission.

An online tale anchored
in a powerful narrative
and brand mission.

Encourage new way
of brainstorming
in cabinet of randomness
to create an aha! moment.

An online tale anchored
in a powerful narrative
and brand mission.

An online tale anchored
in a powerful narrative
and brand mission.

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Project

Idea Vendor

Year

2020

Role

UX Designer

Brief

IdeaVendor is a random-word-creation app that designed speficifically for the creative minds of designers, writers, educators, and students. These individuals, known for their pursuit of innovation, occasionally encounter moments where the initial spark of creativity seems out of reach. IdeaVendor addresses this challenge by leveraging the concept of parallel thinking, which encourages a departure from the search for a singular "practical truth" and instead guides users through a myriad of possibilities in a cohesive direction.

What is the problem here? Why building this?
What is the problem here? Why building this?
What is the problem here? Why building this?

Creative minds cultivate successful artwork with personal experiences and stories, but how can one maintain this stead stream of fresh and inspiring ideas? Inspired by “IDEO's Tech Box: The Crystallization of Experience,” which urges designers to harness tangible experiences and morph them into fresh ideas, I offer a digital alternative.

Critical Thinking vs. Parallel Thinking
Critical Thinking vs. Parallel Thinking
Critical Thinking vs. Parallel Thinking

Rather than leaning on platforms like Pinterest and Behance, which display myriad images and artworks crafted by others, we should recognize that these are heavily processed pieces of information. There isn't another DaVinci to serve as a reference for DaVinci's own work.

Instead, this app presents simple keywords, designed to ignite and captivate users' imaginations.

Details

Client

Nike

Year

2022

Service

Brand Identity

Brief

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