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Digital Design

About Me

Neoplants Hub

Simplifying care resources for next-gen synbio houseplant

NeoPlant's groundbreaking NEO P1—a bioengineered houseplant designed for superior VOC depollution and air purification—has sparked significant interest but poses a challenge due to its specialized care requirements. My proposed solution aims to bridge the knowledge gap by providing early NEO P1 customers with a streamlined care guide. This project focuses on developing a user-friendly onboarding experience for syn-bio plants. Leveraging the feature of AppClips as an immediate digital guide, it provides clear instructions as soon as the product is received. The app serves as an educational hub, offering an in-app Q&A platform for inquiries and integrating e-commerce for convenient purchase of necessary supplies.

Client

Neoplants (Not Affiliated)

Role

Visual Design UI & UX Design

Industries

Health & Lifestyle

Timeline

Feb 2024

Overview

OMTOU transformed from a city exploration app with mystery locations to OMTOU V2, which uses user-recorded sounds to create unique, curiosity-driven urban experiences.

Challenge

The launch of the bioengineered NeoPlant NEO P1 in the indoor gardening market introduces an exciting opportunity and a unique challenge. Unlike traditional plants with straightforward care and abundant resources, the NEO P1 boasts advanced air-purifying capabilities and stunning aesthetics thanks to its innovative design. Yet, support is currently limited to the brand's website and social media, leaving a noticeable gap in accessible and comprehensive care guides. This raises the question:

How can plant owners stay updated and take care of their first synbio plant with less friction?

Opportunity

Addressing above challenge, my goal is to streamline the care process, enabling customers to access all necessary information seamlessly without resorting to social media, calls, emails, or website searches. I aim to create a comprehensive platform that not only introduces users to the essential care steps for their NEO P1 but also serves as an ever-evolving hub for support and knowledge.

Market Feedback

NeoPlant's marketing insights reveal a key challenge: consumers struggle to understand bioengineering and synthetic biology, making it hard to introduce bioengineered plants.

Current Solution

Exploring NeoP1's online presence from a customer's viewpoint, I found that while the website and social media content are engaging and visually appealing, locating specific care instructions for the NeoP1 proved challenging.

What can be improved?

The current scattering of information across various platforms could be consolidated into a single, user-friendly product that centralizes access and simplifies the user experience.
Scientific research and expert-backed information should be prominently displayed to enhance user confidence in this novel product.
There needs to be a dedicated space where users can ask questions, voice concerns, and receive immediate assistance or feedback on the NeoP1, especially when unexpected issues arise.
Incorporating AI-driven assistance into the platform could provide valuable predictions on plant growth and offer proactive care tips, further enriching the user experience.

What are their thoughts?

To determine what users require from a platform dedicated to synthetic biology plant care, I conducted a questionnaire-based interview and posted it online within communities focused on science, biotechnology, digital technology, and plant care.

Ideations

What can be improved?

Based on interview's data, I've categorized over 10 features currently in ideation into groups ranging from "essential" to "nice to have" and from "low effort/expense" to "high effort/expense." This classification helps assess the significance of each feature against potential budget constraints and prioritizes those that offer the greatest benefits to users.

The current scattering of information across various platforms could be consolidated into a single, user-friendly product that centralizes access and simplifies the user experience.
Scientific research and expert-backed information should be prominently displayed to enhance user confidence in this novel product.
There needs to be a dedicated space where users can ask questions, voice concerns, and receive immediate assistance or feedback on the NeoP1, especially when unexpected issues arise.
Incorporating AI-driven assistance into the platform could provide valuable predictions on plant growth and offer proactive care tips, further enriching the user experience.

Define Key Features

From the insights gathered, I concluded that there is a need for a digital platform that meets the following criteria: Quick Access: Enables users to easily and quickly find the information they need. Simplicity: Offers a user-friendly interface that simplifies the complexity of caring for the NeoP1. High Credibility: Features content backed by authentic and reliable scientific research. Tailored Information: Provides specific care instructions and requirements for the NeoP1.

Quicker Setup

To enhance the initial setup experience and alleviate any potential frustration upon receiving the NeoP1, I propose a thoughtful addition to the design of the vase. By integrating a small NFC tag within the vase itself, users can simply scan it as soon as they unbox their plant. This immediate scan will direct them to a webpage containing all necessary setup instructions for caring for the plant right from the start, without the prerequisite of downloading an app. This small, yet impactful, design tweak ensures a smoother, more intuitive introduction to their new NeoP1.

What can be improved?

The current scattering of information across various platforms could be consolidated into a single, user-friendly product that centralizes access and simplifies the user experience.
Scientific research and expert-backed information should be prominently displayed to enhance user confidence in this novel product.
There needs to be a dedicated space where users can ask questions, voice concerns, and receive immediate assistance or feedback on the NeoP1, especially when unexpected issues arise.
Incorporating AI-driven assistance into the platform could provide valuable predictions on plant growth and offer proactive care tips, further enriching the user experience.

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